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Enterprise Brand & Creative Leadership -
where vision
becomes systems.

You can call me Ted.

95+ Global Markets

600+ SKU PORTFOLIO

20+ YEARS LEADERSHIP

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About Ted

Across 600+ SKUs and 95+ global markets,
I help translate executive vision into scalable brand systems — integrating governance, packaging, events, and commercial platforms into cohesive enterprise ecosystems designed to endure.

I began my career in design — drawn to storytelling, structure, and the discipline behind strong visual systems. Over time, that foundation expanded into enterprise brand leadership, where creative vision meets operational rigor.
 

Today my scope spans a 600+ SKU portfolio and 95+ global markets. I operate at the intersection of executive strategy and scalable systems — shaping packaging architecture, brand governance frameworks, global keynotes, and ambassador partnerships into unified brand platforms.
 

My leadership style is grounded and systems-oriented. I believe enduring brands are built not only through aesthetics, but through disciplined alignment across every touchpoint.

View leadership scope

Enterprise Impact Areas

Global
Packaging
Architecture

Led the enterprise repositioning of a 600+ SKU portfolio — transforming fragmented product lines into a cohesive, premium, science-forward brand system aligned with executive vision. Multi-year rollout on track for full global implementation by 2028.

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view packaging system

Brand
Governance
& Alignment

Established scalable brand frameworks across 95+ global markets — aligning promotions, recognition ecosystems, philanthropic initiatives, events, and digital platforms into a unified system of brand discipline.

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view governance framwork

Executive
Keynote
Strategy

Core creative lead supporting CEO-level global events — translating strategy into immersive stage storytelling under compressed timelines and enterprise visibility.

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view keynote work

Sponsorship &
Brand
Protection

Enterprise liaison for global ambassador integration — managing approvals, usage governance, and brand integrity across regional activations and commercial partnerships.

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view partnership work

AI Platform Brand & Product
Leadership (Oben)

Built and led the brand architecture for an emerging AI-driven platform — partnering directly with the CEO to translate complex technology into scalable product and investor narratives.

view campaign work
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Global Automotive Campaign
Leadership (Hyundai)

Led end-to-end campaign development for a global automotive brand — aligning product launches with seasonal consumer strategy, national broadcast visibility, and disciplined budget oversight.

view campaign work
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Strategic Creative Leadership (earlier career)

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